Amazon already has a substantial portfolio of content generation services in the form of their online retail store and apps store for Android devices, so venturing into the tablet spectrum would be a logical decision.
Besides this, Amazon also has considerable experience in hardware distribution with their successful Kindle e-book reader.
According to MG Seigler of TechCrunch.com, a 9-inch tablet is on the cards, which will not leverage Google services but would promote Amazon services, in the process giving the Amazon tablet a differentiator.
While it is widely expected that the tablet will go head to head with the iPad, perhaps not in terms of hardware but might undercut it with aggressive pricing.
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