Tata Sky, has launched a Mobile Access app for the Apple's iOS platform covering the iPad, iPhone and iPod Touch.The 'Tata Sky Mobile Access' app enables iOS device users to access 4-day programming listings from their devices its self. Apart from this the app offers extended synopsis, which are more detailed than the ones seen on Tata Sky itself. The app willalso allow 'Tata Sky Plus' users to remotely record their Tata Sky content on the fly subject to their set-top box being switched on.
Besides these core features the iOS app includes a social element with deep Facebook and Twitter integration. Users will now be able to view programs their Facebook or Twitter friends are viewing.
Tata Sky has also introduced universal remote control functionality on iDevces through the app. To enable this feature, users will need to purchase an Infrared MP3 mobile accessory, which will plug into the audio jack of the iDevice (iPhone, iPad or iPod Touch), which will facilitate signal exchange between multipledevices. Consumers will be able to map their own custom remote on the basis of the product they are using, as the app would map the remote control configuration.
Speaking on the launch, Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky, said, "Over the last one year, India has witnessed an explosion of tablets and smart phones combined with an unprecedented popularity of social platforms like Facebook and Twitter across all age groups. The Tata Sky Mobile Access App is a natural integration of TV entertainment with these smart devices allowing subscribers to not only control their TV and set-top boxes with their smart devices, but also make their content choice based on what their friends and family are viewing. This is the first-of-its-kind functionality offered by any DTH service provider in India."
As of now the app is available as a free download on the iTunes app store, but an Android iteration is expected soon.
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